Description of the service
This is a web analytics service. It allows users to measure advertising return on investment "ROI" as well as track user behaviour with Flash, video, web pages and applications.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data protection officer of the processing company
Please find below the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Purpose of the data
This list represents the purposes of data collection and processing.
Marketing
Analysis
Technologies used
This list includes all technologies used by this service to collect data. Typical technologies are cookies and pixels placed in the browser.
Cookies
Pixel
JavaScript
Device fingerprint
Collected data
This list contains all (personal) data collected by or through the use of this service.
Click path
Date and time of visit
Device information
Location information
IP address
Pages visited
Referrer URL
Browser information
Hostname
Browser language
Browser type
Screen resolution
Device operating system
Interaction data
User behaviour
Visited URL
Cookie ID
Legal basis
The following is the required legal basis for the processing of data
Art. 6 para. 1 p. 1 lit. a DSGVO
Place of processing
This is the primary place where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
European Union
Retention period
The retention period is the length of time that the collected data is stored for processing. The data must be deleted as soon as it is no longer needed for the specified processing purposes.
The retention period depends on the type of data stored. Each user can choose how long Google Analytics stores data before it is automatically deleted.
Transfer to third countries
This service may transfer the collected data to another country. Please note that this service may transfer data to a country that does not provide an adequate level of data protection. If the data is transferred to the US, there is a risk that your data may be processed by US authorities for control and monitoring purposes, without any possible redress available to you. Below is a list of the countries to which the data will be transferred. For more information on security guarantees, please refer to the website provider's privacy policy or contact the website provider directly.
United States of America
Singapore
Chile
Taiwan
Data recipients
The following is a list of the recipients of the data collected.
Google Ireland Limited, Alphabet Inc, Google LLC
Click here to read the privacy policy of the data processor.
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor.
https://policies.google.com/technologies/cookies?hl=en
Click here to opt-out on all domains of the processing company.
https://tools.google.com/dlpage/gaoptout?hl=de
Storage information
Below is the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum cookie storage period: 2 years.
Non-cookie storage: no